This sentence creates a question you want answered, and you continue reading. But most nonfiction introductions don’t do that. They start with fatal background (“Venice was founded after the fall of the Roman Empire…”), and the reader quits.
When writing, first, make the reader care, one way or another. Because if I am not hooked by the first screen, I will probably not keep reading—no matter how good the rest of it is!
A good blog or essay will hook the reader from the start. It can be the title, or the summary, or introduction, but it needs to convince them that their time will be well-spent.
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